Chief Financial Inclusion, Governance & Corporate Affairs Officer
Attijariwafa Bank Egypt
Joined the bank in 2010 following a successful career in a number of multinational organizations such as “Weber Shandwick”, “Siemens Egypt” and “General Motors Egypt”. Her experience spans 24 years in Marketing, Communication, Public Affairs and Corporate Sustainability. Assumed several positions that entailed the responsibility of servicing a wide variety of brands in addition to participating in many national campaigns providing consultancy services for private and public entities. She also worked closely with the civil society as well as a number of UN agencies in Egypt. In her current capacity, she is responsible for setting out effective strategies and executive plans for the Marketing of Attijariwafa bank products and brand, leading a team of professionals who ably look after a wide array of marketing communication services including Brand & Sponsorships, Products Communications & Campaigning, Branch & ATM footprint, Digital and Corporate Communications, CSR and Public Affairs.
She also devises the strategy and plans of the Corporate Affars, Governance & Financial Inclusion in line with the Sustainable Development Goals and Egypt’s Vision 2030. In April 2020, Sarah took over the responsibilities of the Quality Assurance and Customers’ Insights department and has embarked on achieving a big shift in the performance of this unit from structure to scope resulting in higher customer satisfaction levels, In March 2021, The Corporate Governance & Board Secretary were moved under her direct supervision along with responsibilities that comprise all Management Executive Committees as well as the Board Committees. In May 2021, she laid down the foundation of the Financial Inclusion department and in Feb 2022, the function has witnessed a big evolution until it reached to its current and central form. Since then, she has been keen on raising awareness, developing products, and adhering to the all CBE regulations in order to include women, youth, persons with disabilities, and all other different segments in addition to financial literacy activities and programs.