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BII World
Guillermo Martin

Guillermo Martin

Director, New Business Sales

FICO Platform

Guillermo Martin is a sales professional with extensive international experience in the financial services, technology, and telecommunications sectors. In his current role as a New Business Sales Partner at FICO, he is responsible for major FICO Platform transformational projects across EMEA.

Guillermo began his career in at Banco Santander Investment Banking and at AT&T. He later worked as a Commercial Director at SHARP Electronics Europe before holding various management positions in Asia with multinational companies in the Debt Collection and Financial Technology space. In recent years, Guillermo Martin has also led the digital transformation project of Indonesia’s largest digital bank, and been a part of several high-growth start-ups in the fintech sector, focusing on areas such as the operationalisation of artificial intelligence in debt collection, asset management or embedded finance.